2A - Bug List

1. McDonald's Ice Cream Machine not working at nights
• Employees feel having to re-clean the machine is not worth the value it brings in.
2. New iPhone's requiring an extra cable to use a 3.5mm headphone jack.
• Apple has greater control over what products you need/use.
3. Internet not working - needing internet to contact support.
• With increasing tech, more companies use online-only support
4. High cost of Textbooks/Required Materials.
• Companies understand that students MUST buy these items, and can form an informal cartel to set a price floor.
5. Vinyl Records are usually sold online now, but shipping quality is not up to par.
• Many sellers of vinyl don't have personal experience with it and don't understand how fragile it is.
6. Turo Car Rental lets users register with incorrect license info.
• Without enough pre-checks, a car can be rented under incorrect legal info.
7. Travis Scott's Astroworld Merch Sale Timed Exclusives
• The sale started as limited time, but was brought back later, adding to the exclusivity of the merch, but also negatively impacting people who purchased first.
8. Drake's uncreative music
• The demand for Drake's music is so high, that the quality has suffered, but sells regardless due to demand.
9. Video Game Lootboxes
• More and more companies see the potential profit in in-game loot boxes, but detracts from focus on the game's true content.
10. Fake Jewelry vs Real Jewelry
• Since value is assigned by the consumer, many people purchase cheaper fake jewelry that is very similar to real, effectively increasing the value of fake jewelry and decreasing the value of real.
11. Tobacco prices across the U.S. are not standardized
• Due to varying state laws, tobacco products such as Swisher Sweets, cost a different price for the exact same product in different states.
12. Many airlines no longer offering baggage with the ticket
• Base ticket prices can be lower by charging customers for baggage after the ticket purchase.
13. Xbox One Controller breaking
• The same issue has broken 3 times in 4 months, all directly after 1-month warranty expired. This forces the consumer to continue purchasing new controllers.
14. Sony and PlayStation refusing to allow cross-platform play.
• Sony doesn't believe other consoles are up to par with theirs, keeps their console more exclusive.
15. Sony having the exclusive rights to Spiderman games.
• While frustrating to the consumer, this gives Sony a unique competitive advantage.
16. SoundCloud not having a queue feature.
• SoundCloud doesn't have the infrastructure or resources to make a more streamlined app.
17. Not enough regulation on gun sales.
• Companies aren't required by law to do thorough enough background checks, and prioritize sales over safety.
18. Mechanic shops automatically looking for more problems.
• If a mechanic finds more problems than the original work being done, it may provide more business.
19. At Domino's (my workplace), multiple places where "side-items" can or will appear.
• While this makes it easier for customers to order sides, it increases the likelihood a mistake will be made, as special instructions or sides can print in a huge variety of places.
20. Burger King breakfast ending at 10:30am.
• Burger King has determined that it isn't profitable to continue serving breakfast all day, although McDonald's does.

It was somewhat difficult coming up with 20 "bugs." Some were very obvious and appear often in day-to-day life, but others required more in-depth thought. I realized that from a consumer perspective, many things seem to have "bugs" or problems, that can sometimes be justified, but nonetheless harm consumer belief.