1) The book revolved around the theme of inbound marketing, a strategy and approach to marketing that focuses on the cyclical nature of attracting customers, providing service or product, and bringing those customers and more back.
2) The book reintroduced many concepts discussed in ENT3003, sometimes with different names or terminology. One element of marketing the book focused on, that is similar to this class, is the importance of developing relationships. Having a firm well-cared for relationship with a client has a great chance of retaining that client.
3) If I had to design an assignment for this class I would choose a blog post that relates to our individual products. Understanding how the inbound marketing mindset can be applied to your product could help students understand that cyclical process with their clients.
4) My most surprising moment was realizing how widely used this inbound strategy is used today. I have recently finished HubSpot's Inbound Marketing course, and I found it interesting noticing the parallels between Drucker's teachings and a more modern take on inbound marketing.
Hi Steven,
ReplyDeleteWe have definitely talked a lot about building relationships during this course so it is cool that this book also discussed it. I liked your idea for an assignment because it was simple yet still related to the book and this class very well. This book sounds quite interesting so I'm glad you also seemed to think so. I enjoyed how well your post summarized the main idea of the book.
Hey Steven,
ReplyDeleteI chose to read your post because you selected my second choice-book for this reading. As a marketing major I am always curious on learning more about my major, but the social media tips would help me more in the short run so I chose to read that one instead. I did however enjoy reading your commentary and how the book could be related to what we have done in this class. I might have to read it just so I can better understand the "cyclical nature" and "inbound strategies" you mention.