1) You.
My name is Steven Perdue. I (will) hold a bachelor of science in Food and Resource Economics. As a Florida native, I've always greatly valued our oceans and environment. I see the future of the Metalli-Straw as the future of Florida's clean waters.
2) What are you offering to customers?
A metallic straw, that comes with a helpful cleaning brush, and is entirely reusable and washable. The product also comes with a booklet insert to inform just how Metalli-Straw makes an impact on our environment.
3) Who are you offering it to?
Generally, I would like to put this product in everyone's hands. Our target market is typically younger consumers, particularly students. More specifically, our product targets this demographic within coastal regions, where plastic pollution is more readily visible.
4) Why do they care?
Plastic straws continue to be produced and continue to damage the environment and the oceans. Metalli-Straw offers an alternative that is reusable, and works to eliminate the need for plastic straws. The Metalli-Straw can be used for a lifetime; a single purchase rather than needing to repurchase hundreds and thousands of straws. The customer will be helping the planet, while also making a smart financial investment for the long term.
5) What are your core competencies?
While there have been other reusable straws in the past, we aim to make your commitment to the environment as simple as possible. Where some straws fail in ease of cleaning, we have included a brush to clean the inside of Metalli-Straw, as well as made it completely dish-washer safe. Not only do we provide a product to promote the health of the environment, but we have done our research. Our updated booklet insert with every product will provide data for the current state of pollution and plastic-use, as well as Metalli-Straw's impact on that data. In this way we provide a unique product to our customers.
Good evening Steven,
ReplyDeleteI like the addition of the cleaning brush to your idea. I feel that it as well as the booklet really help differentiate your product from others. Maybe for question 3, in who to offer your straws to, you might consider other businesses. Starting with restaurants that already have eco-friendly missions then branching out. But starting in coastal regions is definitely a good place to start.
Hey Steven!
ReplyDeleteYou did a great job on this post! The components of the product and your message is clear, it seems like a very viable idea. One question I have is, how will your customers be able to carry this around? Woman may be able to keep it in a purse, but besides that will it be convenient to carry? Will it be able to fold small enough to fit in your pocket ?
Hey Steven!
ReplyDeleteI have really enjoyed following along with your idea because I am also a big environmental lover. Your idea is a great way for everyone to do their part to help out the environment. I am also curious about some of the things Emily asked, especially how big it will be. I look forward to finding out the answer!