1) You:
My name is Steven Perdue, and I am currently about to graduate with a bachelor's degree in Food and Resource Economics. As a proud resident of Florida, I have always felt that environmentalism and eco-conservation is of utmost importance.
2) What are you offering to customers?
The Metalli-Straw. The first fully metal, reusable straw that is easily washable. As well my product will come with a cleaning brush as well as a information booklet that explains how my product contributes to eliminating plastic waste in an understandable and statistically driven manner.
3) Who are you offering it to?
On a large scale, I would like to have everyone own a Metalli-Straw. As far as regular consumers, I would target younger markets, typically college students, that generally are passionate about helping the environment. I would also like to work with businesses, specifically restaurants, about replacing their current straw supplier with Metalli-Straw.
4) Why do they care?
Consumers will care because this offers them a simple way to contribute to saving the planet and oceans, and with the booklet actually explains how they personally are helping. Restaurants have the opportunity to replace plastic straws that must be reordered often with a reusable permanent alternative. The switch to my product can also make companies look better to consumers by being more active in sustainability.
5) What are your core competencies?
The reusable or recyclable straw is not a new concept, but it is yet to be popularized. Cardboard alternatives simply don't last, and many reusable hard plastic straws are difficult to clean or break easily. The Metalli-Straw serves to improve the traditional plastic straw by eliminating waste, reducing consumer issues with cleaning, and making it a permanent solution, rather than a momentary one.
After reading my peers critiques of my first idea napkin, I realized I needed to be more detailed and specific in some areas. I tried to focus greater on attributes and benefits of my product, and what makes it unique. One peer recommended that I consider businesses and restaurants as a target market, and I couldn't agree more. I completely forgot about other businesses having potential for my product. For this second idea napkin, I tried to discuss the potential restaurants have for the my product.
Hello Steven,
ReplyDeleteGreat job on this assignment! I could easily tell how you improved upon your first idea napkin. This is a great overview of your product that is simple and easy to understand. Also good job on responding to the feedback!
Hi Steven,
ReplyDeleteAwesome job at incorporating the previous feedback that you got! I think the reasons you listed as to why this product is important, really helps people understand the momentous value it holds. I especially liked how you emphasized that restaurants will look more attractive to consumers by using your product. Overall, your idea napkin was very clear and detailed.
Hi Steven,
ReplyDeleteYou did a great job taking the feedback you received on your first idea napkin and utilizing it in this second one. I thought you were very detailed which makes your product really come to life. I love your product and enjoy reading all of your posts about it.